Stakeholders of the Pakistani film industry are expecting a big month due to the release of three much anticipated films through December, namely Chupan Chupai, Rangreza and Arth 2.
Promotions have kicked-off across the country and actors, as well as the production teams, are all set out to run the campaigns. Just yesterday, actor Shaan Shahid visited various parts of Lahore in connection to his upcoming film Arth 2.
He has adopted a different approach for the promotions this time: a culturally-decorated double decker bus on which he toured Lahore along with his cast and crew members. They visited Minar-e-Pakistan and spent a lot of time there with countless fans.
Although 2017 has only seen the release of 15 Urdu films up until now and only a few of those were able to perform well financially, it is quite practical to expect these three films to not do as well as is anticipated. However, celebrities are truly assuming a fruitful outcome.
Speaking with Themes Team, Shaan mentioned how relaxed he felt during promotions and went on to talk about the film industry’s turn for the better. “The revival of Pakistan’s film industry has begun and I am hopeful that the public will like Arth 2. I have tried my level best to create a film that is up to international standards.”
The Chairman of the Film Distributors Association of Pakistan Chaudhry Ejaz Kamran further spoke about the films that were released this year. “We always stand with the welfare of our local industry and are hopeful that all the stake holders will be satisfied with the release of Chupan Chupai, Rangreza and Arth 2,” he said.
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